Bullshit Whisky
An unapologetic whisky brand that turns rebellion into identity, blending bold design, sharp storytelling, and a taste for rule-breaking elegance.
Brand Identity
Advertising
Events
About the project
Bullshit is a whisky brand with a rebellious soul, created to challenge conventions and elevate bold individuality. The project combines high-quality spirit craftsmanship with an irreverent, pop-inspired identity that speaks directly to a new generation of drinkers.
Bullshit Lounge Bar
The Bullshit Lounge Bar is an exclusive speakeasy designed to embody the brand’s attitude. Hidden in plain sight, it offers a curated tasting experience in an intimate, provocative atmosphere that blurs the line between luxury and subversion.
Mood Decor
Inspired by brutalist aesthetics and neon subcultures, the interior design combines raw textures, dark tones, and bold lighting. Every element reflects the brand’s provocative character, turning the space into a physical extension of its identity.
Launch Event
The launch took place during Milan Design Week with a secret party inside the lounge. Guests were invited to “break the rules” and explore the first law of the market: supply and demand — reimagined as a playful, immersive experience.
Apple Tv Serie
Bullshit expands its narrative with an Apple TV docu-series, telling real stories of people who turned rebellion into fuel for transformation. Each episode uncovers how breaking norms can lead to purpose, success, and unexpected freedom.
